American City Business Journals Digital Products
Melissa joined ACBJ in late 2021 to build an Audience Growth Team that would lead strategy for digital products, create standards, set goals, then train newsrooms on best practices for digital optimization and distribution.
In 2022, the team spearheaded an increase in social media AI-powered automation and revamped posting strategies to increase volume, consistency, engagement and clicks — read more about that in the True Anthem case study below. That same year, the team began a longterm search project aimed at improving site performance and search engine optimization.
In 2023, Melissa led the effort to relaunch all Business Journals apps to introduce interactive digital editions and a comprehensive push alert strategy. The Audience Growth Team also took a four-pronged approach to optimize newsletters: Cleanup lists, improve opt-ins, redesign for engagement and improve automations.
As a result, several key digital audiences grew in 2023.
Social media: Up +50%
Search: Up +20%
Push alerts: Up +100% with 1.5M subscribers
Newsletters: Up +117%
Melissa joined ACBJ in late 2021 to build an Audience Growth Team that would lead strategy for digital products, create standards, set goals, then train newsrooms on best practices for digital optimization and distribution.
In 2022, the team spearheaded an increase in social media AI-powered automation and revamped posting strategies to increase volume, consistency, engagement and clicks — read more about that in the True Anthem case study below. That same year, the team began a longterm search project aimed at improving site performance and search engine optimization.
In 2023, Melissa led the effort to relaunch all Business Journals apps to introduce interactive digital editions and a comprehensive push alert strategy. The Audience Growth Team also took a four-pronged approach to optimize newsletters: Cleanup lists, improve opt-ins, redesign for engagement and improve automations.
As a result, several key digital audiences grew in 2023.
Social media: Up +50%
Search: Up +20%
Push alerts: Up +100% with 1.5M subscribers
Newsletters: Up +117%
Cox Media Group Digital Products
Digital audiences skyrocketed after Melissa created the CMG Audience Engagement & Optimization Team in late 2019.
Social media: Up +20%
Search: Up +80%
Newsletters: Up +93%
Push alerts and apps: Up +25%
News aggregators: Up +1,000%
Partnership revenue: Up +1,000%
Digital audiences skyrocketed after Melissa created the CMG Audience Engagement & Optimization Team in late 2019.
Social media: Up +20%
Search: Up +80%
Newsletters: Up +93%
Push alerts and apps: Up +25%
News aggregators: Up +1,000%
Partnership revenue: Up +1,000%
The Rare Country Awards
This online, fan-voted awards program honored the best in country music, and an innovative distribution strategy maximized the fan experience across the site, social media, mobile and other Cox Media Group properties.
In 2017, the program drove 4 million video views, 3 million page views, 2 million votes and 160 million social impressions.
This online, fan-voted awards program honored the best in country music, and an innovative distribution strategy maximized the fan experience across the site, social media, mobile and other Cox Media Group properties.
In 2017, the program drove 4 million video views, 3 million page views, 2 million votes and 160 million social impressions.
Country Music Awards Festival
Co-branded Rare Country and Cracker Barrel coverage of the Country Music Awards Fest was a successful native partnership that drove 14.3 million impressions and 1.5 million page views.
The Rare Under 40
With the Rare Under 40 Awards, Rare launched a national campaign seeking individuals between the ages of 18 and 39 who inspire others through their convictions, doing positive work in their communities and inspiring change.
With the Rare Under 40 Awards, Rare launched a national campaign seeking individuals between the ages of 18 and 39 who inspire others through their convictions, doing positive work in their communities and inspiring change.
