KEY SKILLS |
Digital distribution and marketing: owned, paid and earned including social, newsletters, OTT, SEO/SEM, notifications
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Digital, video, print
and social content Product and project management |
Improving efficiency and process to boost performance
Strategic planning |
Data analysis
and storytelling Team building with a focus on startup culture |
EDUCATION |
Bachelor of Arts in journalism, Bachelor of Arts in political science, Cum laude
Wichita (Kan.) State University |
EXPERIENCE
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2015 - present: Fans 1st Media / Cox Media Group in Atlanta, Ga.
Director of Audience (previously Senior Manager, Content + Audience) » Develop, execute and evolve distribution, engagement and growth strategies across platforms for F1M brands and new ventures including Rare Country, Clark.com, Rare, FanBuzz, Alt_driver and Hot Topics » Direct an innovative Audience Team that matches winning content with owned, paid, earned and social media marketing to strategically amplify performance among valuable audiences » Lead initiatives in SEO/SEM, newsletters, community management, influencers, partners, paid social, native advertising, and other owned, earned and paid audience growth » Manage to key performance indicators including 60 million monthly visits and a multimillion-dollar budget » Deliver results: Visits outside owned Facebook including SEO and newsletters up 200%; paid partners up 200%; paid social up 300%; A/B testing up 3X, leading to 200% overall performance improvement on social » Built and managed a new video team and strategy for 40+ videos a month and millions of views 2007 - 2015: The Atlanta Journal-Constitution in Atlanta, Ga. Projects / Sunday Editor (previously Senior Designer) » Planned and managed the AJC’s biggest projects, special sections and breaking news coverage » Collaborated with reporters, editors, photographers, designers and artists » Worked closely with centralized Cox Media Group copy, design and wire desks to art direct projects » Engaged departments on projects, including digital, marketing, advertising, freelancers and vendors » Art directed and designed Sunday news covers and sections, editorial pages, projects and special sections » Member of several redesign teams (2008 redesign, AJC 2.0 project, 2012 redesign) » Trained and mentored other designers » Technical experience with graphics, illustrations and photography » Experience coordinating daily news and features sections, wire editing and creating alternative story forms 2005 - 2007: Orlando Sentinel in Orlando, Fla. Senior Designer » Designed and planned Sunday and daily news and local covers, projects and special sections » Coordinated Local In-Depth, a weekly visual section on local news » Trained and mentored other designers » Member of several redesign teams (2006, 2007, inception of Local In-Depth) » Graduate of Tribune Co.’s yearlong leadership training course 2002 - 2005 The Sun News Myrtle Beach, S.C. Copy editor, designer, wire editor » Stylebook editor in charge of revisions and additions » Designed A1 and local sections » Copy editor, headline writer, wire editor, slot |
AFFILIATIONS |
2006 - present The Society for News Design
International nonprofit organization » Education and Training Director (coordinate training events, manage the budget) » Southern Regional Director (recruit and inform members, organize regional events) » Member of the Executive Committee » Best of News Design competition facilitator, judge and contest coordinator » Speaker and trainer for students and professionals » 2006 annual workshop team Others: Online News Association, Society of Professional Journalists, Poynter Institute, Freedom Forum |