KEY SKILLS |
Digital distribution and marketing: owned, paid and earned including social, newsletters, OTT, SEO/SEM, notifications
|
Digital, video, print
and social content Product and project management |
Improving efficiency and process to boost performance
Strategic planning |
Data analysis
and storytelling Team building with a focus on startup culture |
EDUCATION |
Bachelor of Arts in journalism, Bachelor of Arts in political science, Cum laude
Wichita (Kan.) State University |
EXPERIENCE
|
2019 - present: Cox Media Group in Atlanta, Ga.
Director, Audience Engagement + Optimization » Develop, execute and iterate data-driven distribution, engagement and growth strategies across digital platforms for Cox Media Group — 100+ news outlets in 20 media markets reaching more than 52 million Americans weekly. » Direct an innovative team of experts focused on content optimization, data insights, partnerships, video, search engine optimization, newsletters, social media on more than 500 channels, push alerts, OTT and more. » Manage key performance indicators driving 270 million average monthly page views and 110 million average monthly sessions. » Deliver results: Sessions from social media up 60%; search up 1,000%; email newsletters up 1,000%; push alerts and apps up +90%; and news aggregators up 170%. 2018 - 2019: Cox Media Group in Atlanta, Ga. Director, Data Analytics + Insights » Led a team of expert data scientists, analysts and strategists. » Identified trends, areas for growth opportunity and risk assessment across CMG digital, radio, TV and newspaper properties. » Determined data-driven digital strategies and worked to implement these strategies with key stakeholders to empower audience insights and outcomes. » Responsible for creating and maintaining a central reporting hub with core KPIs that go beyond page views and sessions., including improved data reporting, analytics and strategic development with artificial intelligence and machine learning. 2015 - 2018: Fans 1st Media / Cox Media Group in Atlanta, Ga. Director of Audience (previously Senior Manager, Content + Audience) » Developed, executed and evolved distribution, engagement and growth strategies across platforms for F1M brands and new ventures including Rare Country, Clark.com, Rare, FanBuzz, Alt_driver and Hot Topics. » Directed an innovative Audience Team that matches winning content with owned, paid, earned and social media marketing to strategically amplify performance among valuable audiences. » Led initiatives in SEO/SEM, newsletters, community management, influencers, partners, paid social, native advertising, and other owned, earned and paid audience growth. » Managed to key performance indicators including 60 million monthly visits and a multimillion-dollar budget. » Built and managed a new video team and strategy for 40+ videos a month and millions of views. » Delivered results: Visits outside owned Facebook including SEO and newsletters up 200%; paid partners up 200%; paid social up 300%; A/B testing up 3X, leading to 200% overall performance improvement on social. 2007 - 2015: The Atlanta Journal-Constitution in Atlanta, Ga. Projects / Sunday Editor (previously Senior Designer) » Planned and managed the AJC’s biggest projects, special sections and breaking news coverage. » Collaborated with reporters, editors, photographers, designers and artists. » Worked closely with centralized Cox Media Group copy, design and wire desks to art direct projects. » Engaged departments on projects, including digital, marketing, advertising, freelancers and vendors. » Art directed and designed Sunday news covers and sections, editorial pages, projects and special sections. » Member of several redesign teams (2008 redesign, AJC 2.0 project, 2012 redesign). » Trained and mentored other designers. » Technical experience with graphics, illustrations and photography. 2005 - 2007: Orlando Sentinel in Orlando, Fla. Senior Designer » Designed and planned Sunday and daily news and local covers, projects and special sections » Coordinated Local In-Depth, a weekly visual section on local news » Trained and mentored other designers » Member of several redesign teams (2006, 2007, inception of Local In-Depth) » Graduate of Tribune Co.’s yearlong leadership training course 2002 - 2005: The Sun News in Myrtle Beach, S.C. Copy editor, designer, wire editor » Stylebook editor in charge of revisions and additions » Designed A1 and local sections » Copy editor, headline writer, wire editor, slot |
AFFILIATIONS |
2006 - present: The Society for News Design
International nonprofit organization » Education and Training Director (coordinate training events, manage the budget) » Southern Regional Director (recruit and inform members, organize regional events) » Member of the Executive Committee » Best of News Design competition facilitator, judge and contest coordinator » Speaker and trainer for students and professionals » 2006 annual workshop team Others: Online News Association, Society of Professional Journalists, Poynter Institute, Freedom Forum |
