As Director of Audience Engagement + Optimization at Cox Media Group, Melissa leads digital, social and distribution strategies across platforms for Cox Media Group brands — that's 20 media markets and 100+ news outlets reaching more than 52 million Americans weekly.
Her biggest goal is facilitating a culture of collaboration, testing, optimizing and iterating that empowers data-driven business, digital and audience decisions.
Previously, as Director of Analytics and Audience Insights at Cox Media Group, Melissa spearheaded digital, social and business strategies derived from in-depth analysis, insights and reporting by a team of expert data scientists and analysts. Melissa also gained experience as Director of Audience for Cox Media Group's startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and digital products including Rare, one of the fastest-growing shareable news sites in the United States at the time.
Her biggest goal is facilitating a culture of collaboration, testing, optimizing and iterating that empowers data-driven business, digital and audience decisions.
Previously, as Director of Analytics and Audience Insights at Cox Media Group, Melissa spearheaded digital, social and business strategies derived from in-depth analysis, insights and reporting by a team of expert data scientists and analysts. Melissa also gained experience as Director of Audience for Cox Media Group's startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and digital products including Rare, one of the fastest-growing shareable news sites in the United States at the time.
