As Director of Audience for Cox Media Group's Fans 1st Media, Melissa Angle is focused on engaging and strategically growing audience for digital products including Rare, one of the fastest-growing shareable news sites in the U.S.
After managing cross-platform projects and starting from scratch a social video department and strategy at F1M, Melissa created a first-of-its-kind Audience Team to combine winning content with owned, paid and earned digital performance marketing strategies. She builds, evolves and directs distribution and engagement across platforms to meet traffic goals up to 60 million visits a month while managing to a multimillion-dollar budget. Her team of 15+ employees and contractors leads initiatives for SEO/SEM, newsletters, community management, influencers, partners, paid social, native advertising, and other owned, paid and strategic audience growth.
Melissa’s biggest goal is to build a culture of testing, optimizing and iterating that empowers data-driven audience decisions across platforms.
After managing cross-platform projects and starting from scratch a social video department and strategy at F1M, Melissa created a first-of-its-kind Audience Team to combine winning content with owned, paid and earned digital performance marketing strategies. She builds, evolves and directs distribution and engagement across platforms to meet traffic goals up to 60 million visits a month while managing to a multimillion-dollar budget. Her team of 15+ employees and contractors leads initiatives for SEO/SEM, newsletters, community management, influencers, partners, paid social, native advertising, and other owned, paid and strategic audience growth.
Melissa’s biggest goal is to build a culture of testing, optimizing and iterating that empowers data-driven audience decisions across platforms.
