Melissa is a goal-oriented, outside-the-box leader with more than 20 years of news media experience. Her strengths include audience development and engagement, digital strategy, data-driven decision making, design thinking, content optimization, project management, data analysis, team building, training and collaboration.
As Senior Director of Audience Growth at American City Business Journals, Melissa oversees digital strategies for social, search, newsletters, push alerts, apps, syndication and partnerships that drive engagement, visits and conversions. The Business Journals deliver a total audience of over 10 million people via 48 websites, 64 publications and more than 700 industry events each year.
Previously, as Director of Audience Engagement at Cox Media Group, Melissa built digital strategies across platforms for CMG brands and led the innovative team managing implementation. Before that, as Director of Analytics and Audience Insights at CMG, she led digital and business data analysis and reporting with a focus on actionable insights.
Melissa was also Director of Audience for Cox Media Group's digital startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and products including Rare, one of the fastest-growing shareable news sites in its time.
As Senior Director of Audience Growth at American City Business Journals, Melissa oversees digital strategies for social, search, newsletters, push alerts, apps, syndication and partnerships that drive engagement, visits and conversions. The Business Journals deliver a total audience of over 10 million people via 48 websites, 64 publications and more than 700 industry events each year.
Previously, as Director of Audience Engagement at Cox Media Group, Melissa built digital strategies across platforms for CMG brands and led the innovative team managing implementation. Before that, as Director of Analytics and Audience Insights at CMG, she led digital and business data analysis and reporting with a focus on actionable insights.
Melissa was also Director of Audience for Cox Media Group's digital startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and products including Rare, one of the fastest-growing shareable news sites in its time.
