Melissa is the Senior Director of Audience Growth at American City Business Journals, where she oversees digital marketing strategies, optimization and distribution — including social, search, newsletters and partnerships that drive subscriptions and site traffic. The Business Journals deliver a total audience of over 10 million people via 48 websites, 64 publications and more than 700 industry events each year.
Melissa's strengths include audience growth and engagement, data-driven decision making, digital and content optimization, project management, data analysis and insights, digital strategies, collaboration and leadership. Her biggest goal is to facilitate a culture of collaboration, testing, optimizing and iterating that empowers data-driven business, digital and audience decisions.
Previously, as Director of Audience Engagement at Cox Media Group, Melissa built and led digital, social and distribution strategies across platforms for CMG digital, news, radio and TV brands. Before that, as Director of Analytics and Audience Insights at CMG, she led digital, social and business in-depth analyses, insights and reporting. Melissa was also Director of Audience for Cox Media Group's startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and digital products including Rare, one of the nation's fastest-growing shareable news sites in its time.
Melissa's strengths include audience growth and engagement, data-driven decision making, digital and content optimization, project management, data analysis and insights, digital strategies, collaboration and leadership. Her biggest goal is to facilitate a culture of collaboration, testing, optimizing and iterating that empowers data-driven business, digital and audience decisions.
Previously, as Director of Audience Engagement at Cox Media Group, Melissa built and led digital, social and distribution strategies across platforms for CMG digital, news, radio and TV brands. Before that, as Director of Analytics and Audience Insights at CMG, she led digital, social and business in-depth analyses, insights and reporting. Melissa was also Director of Audience for Cox Media Group's startup Fans 1st Media — focused on engaging and strategically growing audience for emerging platforms and digital products including Rare, one of the nation's fastest-growing shareable news sites in its time.
