Cox Media Group Digital Products
After launching the CMG Audience Engagement & Optimization Team in late 2019, the focus was to create standards, set goals, then train CMG properties on best practices. As a result, several key digital audiences skyrocketed as site sessions grew in 2020 and 2021.
Social media: Up +20%
Search: Up +80%
Newsletters: Up +93%
Push alerts and apps: Up +25%
News aggregators: Up +1,000%
Partnership revenue: Up +1,000%
After launching the CMG Audience Engagement & Optimization Team in late 2019, the focus was to create standards, set goals, then train CMG properties on best practices. As a result, several key digital audiences skyrocketed as site sessions grew in 2020 and 2021.
Social media: Up +20%
Search: Up +80%
Newsletters: Up +93%
Push alerts and apps: Up +25%
News aggregators: Up +1,000%
Partnership revenue: Up +1,000%
The Rare Country Awards
This online, fan-voted awards program honors the best in country music, and our innovative distribution strategy maximizes the fan experience across the site, social media, mobile and sister Cox Media Group properties.
In 2017, we drove 4 million video views, 3 million page views, 2 million votes and 160 million social impressions.
This online, fan-voted awards program honors the best in country music, and our innovative distribution strategy maximizes the fan experience across the site, social media, mobile and sister Cox Media Group properties.
In 2017, we drove 4 million video views, 3 million page views, 2 million votes and 160 million social impressions.
Country Music Awards Festival
Co-branded Rare Country and Cracker Barrel coverage of the Country Music Awards Fest was a successful native partnership that drove 14.3 million impressions and 1.5 million page views.
The Rare Under 40
With the Rare Under 40 Awards, Rare launched a national campaign seeking individuals between the ages of 18 and 39 who inspire others through their convictions, doing positive work in their communities and inspiring change.
With the Rare Under 40 Awards, Rare launched a national campaign seeking individuals between the ages of 18 and 39 who inspire others through their convictions, doing positive work in their communities and inspiring change.
