Heroin in America
A Rare politics team spent months researching and reporting this series — traveling to Maryland, New Hampshire and other heroin-torn places while talking and listening to users, police officers, public figures and devastated families all affected by the epidemic.
A Rare politics team spent months researching and reporting this series — traveling to Maryland, New Hampshire and other heroin-torn places while talking and listening to users, police officers, public figures and devastated families all affected by the epidemic.
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Total campaign stories: 8
New original videos: 9 Campaign page views: 24,746 Campaign video views: 302,112 Total campaign impressions: 7,336,740 Total organic campaign views: 326,858 |
Facebook summary:
48 posts 22 video posts 2,018,294 reach 955 comments 3,913 likes 4,088 shares |
Twitter / IG summary:
418 posts 5,318,446 impressions (largest of any Rare campaign to date) 404 shares Top influencer: Rare, average 14.7 RT/Likes |
Baby Steps
A Rare Heartland team traveled to Ohio and West Virginia to visit the only two neonatal abstinence syndrome clinics in the United States. They listened to those whose lives have been affected by the nationwide opioid epidemic and learned how families and communities are coming together to aid the most helpless victims of the crisis.
A Rare Heartland team traveled to Ohio and West Virginia to visit the only two neonatal abstinence syndrome clinics in the United States. They listened to those whose lives have been affected by the nationwide opioid epidemic and learned how families and communities are coming together to aid the most helpless victims of the crisis.
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Total campaign stories: 6
New original videos: 6 |
Campaign page views: 39,644
Campaign video views: 1.3M |
Total campaign impressions: 3.8M
Facebook posts (link, social cards, video): 71 |
